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The use of AI images of people in advertising is increasing. All these fake photos are posing a real threat to girls’ self-esteem, who are now comparing themselves to girls who aren’t even real - contributing to beauty standards that are literally inhuman.

To protect future generations of girls from these fake beauty standards, Dove creates a campaign with AI generated images and encourages people to report their ads to start a movement against AI images of people ads.

Winner at the one show young ones 2024

Gold - Social media

Silver - Integrated campaign 

Bronse - Interactive

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