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For the longest time Samsung have tried to challenge its rival by showing of product advantages, without succeeding to persuade the majority. 


This is about to change. 


With the use of old technology in a new way, Samsung will showcase  a product advantage that will leave their rivals customers wishing they had the phone with the best camera on the market.  

"The selection of this year’s Golden Calf was easy. One entry impressed all the jury members with its simplicity, cleverness, and, for lack of a better word, guts. The winning work is visually strong, interactive, digital, and at the same time analog. And it is bold. This year’s Golden Calf stands up to the world’s strongest competitor in a memorable way – and makes the jury think, “fuck, that was smart,” stated the jury in their reasoning."

Gullkalven jury, 2024

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